cereal

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Ferrero Snaps Up WK Kellogg in $3.1B Breakfast Power Play

Nutella and corn flakes, together at last?

(Newser) - Ferrero, the Italian confectionery powerhouse best known for Nutella and Tic Tacs, is set to acquire American cereal heavyweight WK Kellogg in a $3.1 billion deal. The agreement, announced Thursday, would marry Ferrero's sweets empire with the maker of childhood cereal staples like Frosted Flakes, Froot Loops,...

Cops: He Was Power-Washing Oven, Then Got Trapped

Nicolas Lopez Gomez, 38, dies after getting stuck in industrial oven at Missouri Gilster-Mary Lee plant

(Newser) - A worker at a Missouri cereal plant died after getting trapped in one of the facility's industrial ovens. Per a Friday statement from the Perryville Police Department, cops were dispatched to the Gilster-Mary Lee plant in Perryville shortly after 3pm local time on Thursday, after a male employee got...

Breakfast Cereals Are Getting Worse for Kids
Kids' Cereals Are Moving
in the Wrong Direction
new study
May 21, 2025 3:09 PM CDT

Kids' Cereals Are Moving in the Wrong Direction

Study finds fat, sodium, and sugar content is increasing

(Newser) - America's breakfast cereals are getting sweeter, saltier, and fattier, a new study finds—raising fresh questions about what's really fueling the morning routine of millions of children. The study, published Wednesday in JAMA Network Open , analyzed 1,200 newly introduced or reformulated children's ready-to-eat cereals between...

Kellogg's CEO Hit for 'Marketing Spin on Poverty'
Kellogg's CEO Hit for
'Marketing Spin
on Poverty'
the rundown
Feb 27, 2024 7:24 AM CST

Kellogg's CEO Hit for 'Marketing Spin on Poverty'

Touting cereal as an affordable dinner option is not going over well

(Newser) - With shoppers spending the highest portion of their income on food than at any point in the last 30 years, Kellogg has been encouraging families to eat cereal for dinner . But that advice has met with quite the backlash after Kellogg CEO Gary Pilnick doubled down and denied that asking...

Another US Giant Is Splitting Into Stand-Alones

Kellogg will now have separate businesses dedicated to cereals, snacks, and plant-based foods

(Newser) - Kellogg is letting go of its Eggos. Rather, the frozen waffle brand will no longer fall under the general Kellogg's umbrella, but instead will be absorbed into one of three stand-alone businesses that the food conglomerate has announced it's splitting into. The Wall Street Journal notes the three...

Tropicana Apparently Wants to Start a Weird Breakfast Fad

Company's new offering is cereal made for orange juice, not milk

(Newser) - It doesn't have the cachet of Cinco de Mayo, but the day preceding that celebration is, weirdly, National Orange Juice Day . For this May 4—Wednesday—Tropicana has scored some marketing buzz by concocting a breakfast cereal it says is made for orange juice instead of milk, reports NBC...

Redditors Clog Kellogg's Job Portal, in Solidarity With Strike

Company has said it plans to replace striking workers with new applicants

(Newser) - Update: Kellogg's plan to replace striking workers with new applicants just got more complicated. People on Reddit and TikTok sympathetic to the striking workers are spamming the company's job-application portal, reports the Hill . "It's time to clog their toilet of an application pipeline," reads a...

John Oliver Challenges Cheerios to Drop F-Bomb
John Oliver Goes on
a Cereal Rant
Jun 2, 2021 12:13 AM CDT

John Oliver Goes on a Cereal Rant

Challenges Cheerios to drop an F-bomb

(Newser) - Late night host John Oliver has a big issue with ... breakfast cereals. In a web exclusive video , the Last Week Tonight host ranted about the tendency of cereal brands to deliver "empty nonsense" and meaningless "positivity" jargon in their ad campaigns and on social media. "No one...

Desperate Grape-Nuts Fans Who Paid Big to Get Some Love

The cereal is shipping at full capacity, and those who overpaid can get reimbursed

(Newser) - Grape-Nuts is filling up shelves again—and potentially filling some wallets. Cereal maker Post Consumer Brands on Wednesday announced that the pandemic-induced Grape-Nuts drought is over, as Post said would be the case in January when it promised a return to pre-COVID stocks by early spring. In a news release...

Day's Biggest Mystery Involves Box of Cinnamon Toast Crunch

Jensen Karp accuses company of gaslighting him over what he says were shrimp tales

(Newser) - Comedian Jensen Karp is accusing General Mills of "gaslighting" him after he complained that his bowl of Cinnamon Toast Crunch was more like Crustacean Crunch. Karp said when he complained Monday that he had found shrimp tails in his cereal—photo here —the company offered to replace the...

To Woo Millennials, 4 Cereals Are 'Kicking It Old School'

Cocoa Puffs, Trix, Cookie Crisp, Golden Grahams are going back to the '80s

(Newser) - If your Cocoa Puffs taste especially chocolatey lately, it's not your imagination. That's because General Mills is tapping into consumer nostalgia in an effort to woo millennials and others via an update on four of its breakfast cereals, Food Dive reports. Or is that a backdate? "Your...

The Taste of Defeat: Chex Flavor Hits South Korea

Green onion-flavored cereal had lost a contested consumer vote years ago

(Newser) - South Koreans have waited 16 years for a savory, crispy bite that would satisfy their taste buds and right an infamous wrong. This week, they finally could fill a bowl with the cereal they wanted all along: green onion-flavored Chex. Kellogg's Korea's limited-edition flavor released this week, complete...

NYC MTA: TikTok Star's Subway Prank 'a New Low'

Josh Popkin's Fruity Pebbles-and-milk stunt didn't go over well

(Newser) - A TikTok star caused quite a commotion on a New York City subway, and now he's facing quite a backlash. Per BuzzFeed , Josh Popkin, the 23-year-old also known as @fckjoshy, shared video on the social network showing him carrying a plastic bin filled with Fruity Pebbles and milk onto...

Twinkies: Now a Breakfast Food
Twinkies: Now
a Breakfast Food
Nov 15, 2019 5:50 AM CST

Twinkies: Now a Breakfast Food

Start your day with 16 grams of sugar

(Newser) - Why have one Twinkie when you could have a bowl full? You can, as of next month. A cereal based on the golden pastry—a collaboration of Hostess and Post Consumer Brands—is set to arrive on grocery store shelves by the end of the year, reports USA Today . The...

Cops: Man Killed Wife With Heroin-Laced Cereal

Charges come 5 years after Christina Harris' death

(Newser) - A month after Christina Harris was found dead at her Michigan home on Sept. 29, 2014, her death was ruled an accidental heroin overdose. That left many questions since none of the woman's friends and family knew her to use heroin. And though her husband had been fired from...

You Should Stop Eating Kellogg's Honey Smacks

Despite salmonella recall, boxes still being sold; 100 people now sickened across US

(Newser) - The number of people with salmonella linked to Kellogg's Honey Smacks cereal has grown to 100 across the US, prompting the CDC to issue a blunt warning via tweet : "Do not eat this cereal." The company voluntarily recalled the cereal last month, but the FDA says it'...

73 Salmonella Cases Linked to Kellogg's Cereal

Company recalling boxes of Honey Smacks as it investigates

(Newser) - Kellogg's is recalling boxes of its Honey Smacks cereal, identified as the likely source of a salmonella outbreak that's hit 73 people in 31 states since March. Of those, 24 had been hospitalized as of May 28, when the last known case was reported. Most have occurred in...

Kellogg's Sorry About Racially Insensitive Cereal Boxes

Why do yellow corn pops get to have fun at mall while the only brown one waxes the floor?

(Newser) - "Why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism," Saladin Ahmed tweeted Tuesday. The Marvel Comics writer and fantasy author was looking at the artwork on a box of Kellogg's Corn Pops that USA Today...

'Classic Trix' Is Already Back
'Classic Trix'
Is Already Back
Sep 21, 2017 5:11 PM CDT

'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But...

Man Realizes How Much Sugar Is in Cereals, Sues Kellogg's

Judge refuses to completely dismiss lawsuit

(Newser) - Kellogg's will appear in court to defend the amount of sugar contained in cereals and other breakfast products it claims are healthy, Courthouse News reports. The class-action lawsuit was brought by Stephen Hadley, who says he ate Kellogg's products for breakfast for years and believed he was making...

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