marketing

(Newser) - Women of all ages are springing for trendier clothes from newer labels, and the fashion industry is scrambling to keep up, the Wall Street Journal reports. The fastest growing segment of the industry is small risk-taking labels that have elevated casual pieces like jeans, t-shirts and  cotton dresses to edgy...

(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a...

(Newser) - Companies that aren't tuning in to the business implications of sound are missing a beat, the Economist writes. And there are a lot of them. Sound affects everything from office productivity (noisy open-floor plans diminish it) to how much customers buy (slow music makes people linger longer).