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Obama Smears Are Low-Profile Precision Strikes

Efforts to emphasize Democrat's "foreign-ness" dodge publicity

(Newser) - This election’s smear campaigns are precision strikes flying under the radar, unlike the publicity assault from the Swift Boat attacks last time around, the New York Times reports. An independent group has run cable ads heavy on racial overtones in Detroit’s suburbs, linking Barack Obama to controversial black...

McCain Accuses Obama of Killing Immigration Bill

Dems, advocates call ad misleading, say Mac opposed it himself

(Newser) - John McCain is accusing Barack Obama of trying to kill an immigration overhaul that both candidates supported, reports the Los Angeles Times. McCain is running a Spanish-language ad attacking Obama for undermining the immigration bill. He has also criticized the Democrat for supporting amendments “that would have killed the...

At 50, Ellen Is Newest CoverGirl

Lands reported $1M beauty endorsement

(Newser) - Fifty-year-old Ellen DeGeneres is the new face of CoverGirl makeup. An insider tells the New York Post that the talk-show host, who just wed Portia de Rossi, “must have gotten at least $1 million for it.” DeGeneres, who also has an American Express endorsement deal, will join the...

UK Bans Jolie 'Wanted' Posters
 UK Bans Jolie 'Wanted' Posters 
Sep 4, 2008 11:41 AM CDT

UK Bans Jolie 'Wanted' Posters

Gun-toting ads too violent, promote guns

(Newser) - The UK has banned racy ads featuring a gun-toting Angelina Jolie promoting her action flick Wanted, claiming that they glorify the use of firearms and violence, Reuters reports. Britain's media watchdog said it received complaints that the ads weren't suitable for children, especially during a time in which public opinion...

Newspaper Rejects PETA Ad on Bus Decapitation

Group aimed to use murder to push anti-meat message

(Newser) - A Canadian newspaper has nixed a PETA ad that likened the decapitation of a bus passenger to the killing of animals in slaughterhouses, reports AP. The animal rights group had sought to run the ad, depicting a throat being cut, in a city close to where a man was stabbed,...

Secret of Chris Brown Hit: It's Really a Gum Commercial

'Forever' is pop-song take on Doublemint jingle

(Newser) - Singer Chris Brown’s hit “Forever” has a trick up its sleeve: It’s actually part of a marketing campaign for Wrigley’s Doublemint gum. The top-10 song contains the lyric "Double your pleasure/double your fun" for good reason, which Wrigley will reveal tomorow. The company paid Brown...

Fake Airline Has Philly Giggling

'Derrie-Air' vowed to charge passengers by the pound

(Newser) - An ad for "Derrie-Air" airlines made Philadelphia readers the butt of a publicity joke today, the AP reports. The owner of two newspapers and an ad agency revealed that the airline—which claimed to charge passengers by weight, and be carbon-neutral—was cooked up to prove the power of...

In-Game Ads Coming to PS3
In-Game Ads Coming to PS3
Jun 4, 2008 3:14 PM CDT

In-Game Ads Coming to PS3

EA games expected on board with Sony; product placement to be updated via Web

(Newser) - Sony has struck a deal to bring in-game advertising to its PlayStation 3 console, the Wall Street Journal reports. Many games have already toyed with product placement and ads, but thanks to the deal with IGA Worldwide, those digital billboards can now be updated in real time. Electronic Arts will...

Smart Billboards: They're Watching You

Advertisers use surveillance technology to gather data on passers-by

(Newser) - Advertisers are bringing billboards into the 21st century by fitting them with cameras that record details used to determine a passer-by's age, sex, and race, the New York Times reports. Companies plan to use the technology to tailor the advertising to the person standing in front of it. The tiny...

Rachael Ray's 'Terror Scarf' Ad Yanked

Rachael Ray sporting jihadist neckwear, righty bloggers say

(Newser) - Dunkin' Donuts has pulled an ad featuring TV chef Rachael Ray after conservative commentators got tied in knots over her scarf, the Boston Globe reports. The black-and-white scarf around her neck looked a little too much like a keffiyeh—the traditional headwear of Arab men—for some observers, who howled...

Teen Panty Ad Shocks Disney
 Teen Panty Ad Shocks Disney 
Apr 30, 2008 12:48 PM CDT

Teen Panty Ad Shocks Disney

Speechless execs say Chinese billboard will be removed immediately

(Newser) - Red-faced Disney execs paused their Miley Cyrus finger-wagging yesterday when asked about a billboard showcasing an underage model in Disney-themed skivvies above a Beijing subway station, Slate reports. The ad, paid for by the squeaky-clean cartoon empire, features a pig-tailed pubescent girl lounging in mouse-logo bra and panties playing with...

Café-Loving Kids Cash In on Laptop Ads

German firm pushes screen-back billboards at universities

(Newser) - A German company has a solution for university students who spend their time in cafés and need extra cash for coffee: laptop advertisements, Der Spiegel reports. Just slap a sticker on the back of your screen and you could earn $320 for a few months of public studying. Berlin-based...

Keith Richards, Supermodel
Keith Richards, Supermodel
Mar 6, 2008 11:37 AM CST

Keith Richards, Supermodel

Rolling Stone mugs for Louis Vuitton

(Newser) - Keith Richards is featured in a new Louis Vuitton ad, accessorized as usual with headscarf and guitar—but wearing no LV, writes Elizabeth Snead in the Los Angeles Times. The Rolling Stone isn’t identified in the pic, as, a rep notes, “Keith Richards needs absolutely no introduction."...

Joe Camel Ads Look Bad for Tobacco Giant

8 states sue over Rolling Stone insert; RJ Reynolds faces $100M in fines

(Newser) - Eight states are suing RJ Reynolds, alleging that an ad for Camel cigarettes in Rolling Stone last month violates a 1998 agreement not to use cartoons in advertising cigarettes. The states seek $100 for every magazine distributed and for every hit on the tobacco giant's associated website, the AP reports....

Google Phone Rumors Build
Google Phone Rumors Build
Sep 29, 2007 7:12 PM CDT

Google Phone Rumors Build

Consumers would trade free minutes for targeted advertising

(Newser) - Consumers may soon be able to trade free phone calls for targeted advertising, if Google gets its way. Industry experts speculate that the tech giant is quietly developing plans to market cell phones with an ad-based service in exchange for free minutes, BusinessWeek reports. The big wireless carriers, while privately...

Chavez Slams Quincea&ntilde;era Implants
Chavez Slams Quinceañera Implants
Sep 26, 2007 1:07 PM CDT

Chavez Slams Quinceañera Implants

Venezuelan prez hates popular sweet-15 gift of enlargements

(Newser) - Hugo Chavez has aimed his anti-consumerist wrath at one of Venezuela’s bustiest trends. In a record eight-hour TV address Sunday, the barn-storming president assaulted his countrymen for giving breast implants as presents to girls celebrating their quinceañeras, the traditional 15th-birthday coming-of-age party.  

Identity Theft Ring Uses Job Ads
Identity Theft Ring Uses Job Ads
Aug 22, 2007 2:03 AM CDT

Identity Theft Ring Uses Job Ads

Investigators uncover 1.6 million pieces of stolen info

(Newser) - Fraudulent job ads on Monster.com and other websites have been used to obtain personal information to steal thousands of identities, reports Information Week. Researchers at security company Symantec uncovered a major database containing 1.6 million pieces of personal information on an undisclosed number of people who clicked on...

FTC Subpoenas Food Giants on Marketing to Kids

Congress wants data on childhood obesity

(Newser) - The FTC dealt out 44 subpoenas yesterday to food companies, including McDonald's, Coca-Cola, and Kraft, seeking information on how much they spent on advertising to kids. The businesses have until November 1 to comply for a report the FTC is preparing for Congress on marketing practices and child obesity.

Advertisers Won't Get It on eBay
Advertisers Won't Get
It on eBay
Apr 6, 2007 9:34 AM CDT

Advertisers Won't Get It on eBay

Stations opt out of TV-ad auction site

(Newser) - Cable networks are boycotting eBay's experiment in auctioning television airtime to ad houses, in a decision that could ground its nascent spin-off site. The networks protest that Online Media Exchange, which eBay claimed would reduce inefficiency, doesn't account for today's complex targeting and multimedia promotional packages.

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