Diageo

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Diageo Says It's Ending 'Broken' Diddy Partnership

Drinks giant calls rapper an 'unreliable and untrustworthy business partner'

(Newser) - British drinks giant Diageo says it's calling time on its "broken" relationship with rapper Sean "Diddy" Combs. The company, owner of brands including Johnnie Walker and Guinness, called the rapper an "unreliable and untrustworthy business partner" in its response to a lawsuit Diddy filed alleging racism,...

Good News for Ryan Reynolds' Side Hustle

Liquor giant buys gin label in which the celeb has a stake

(Newser) - Ryan Reynolds is part of a big new deal, but it has nothing to do with a Deadpool sequel. Aviation American Gin, the brand of gin he hawks and has a stake in, has been bought by liquor giant Diageo as part of a deal worth up to $610 million,...

Spirits Industry First: a Paper Bottle

Diageo announces Johnnie Walker Scotch whisky will have plastic-free packaging starting next spring

(Newser) - Tired: drinking out of a paper bag. Wired: drinking out of a paper bottle. Starting next year, you'll be able to do the latter, thanks to a spirits industry first. Reuters reports that Diageo—maker of such brands as Tanqueray, Captain Morgan, and Smirnoff, among others—has teamed up...

Johnnie Walker May Soon Have a Lady Friend

Parent company Diageo has reportedly filed trademark documents for Jane Walker

(Newser) - Tarzan had his Jane, and so, too, will Johnnie. Thanks to the "Me Too" and "Time's Up" movements, gender equality is gaining new awareness in the workplace, and now perhaps in your whisky: TMZ reports that Diageo, parent company of the Johnnie Walker brand, put in the...

Clooney Sells Tequila Brand in $1B Deal

Star will keep promoting Casamigos

(Newser) - Global liquor behemoth Diageo says it will pay up to $1 billion to buy a tequila brand co-founded by movie star George Clooney. Clooney founded the Casamigos brand four years ago with partners Rande Gerber and Mike Meldma. Diageo says it will pay $700 million for Casamigos at first, and...

SEC Wants to Know If Giant Booze Maker Spiked Sales

Diageo says it's cooperating with SEC's requests for information

(Newser) - British booze giant Diageo is feeling the burn in the US: The Securities and Exchange Commission is investigating claims that company sent American distributors more inventory than they requested, which would have allowed it to record a false spike in sales, the Guardian reports. Diageo tells the Wall Street Journal...

World's Biggest Booze Maker Adds Nutrition Labels

Smirnoff, Guinness to come with calorie counts

(Newser) - There aren't many vitamins in vodka, but Smirnoff maker Diageo plans to add nutrition and calorie-count labels like those found on food to its drinks anyway, in what it says is a first in the industry. The company—the world's biggest spirits maker—says it plans to work...

Vodka Wins Protected Status
Vodka Wins Protected Status
Jan 20, 2010 3:13 AM CST

Vodka Wins Protected Status

Meaning the watered-down spirit 'Vodkat' is out of luck, needs new name

(Newser) - Watered-down vodka-like spirits can't use vodka-like names, a British judge ruled yesterday. He ruled in favor of Smirnoff maker Diageo and ordered the producers of "Vodkat"—a 22% strength spirit made from a mix of vodka and neutral fermented alcohol—to find a new name for their drink....

FDA Demands Safety Data on Energy Drinks With Alcohol

Companies have 30 days to comply

(Newser) - The FDA has taken action against companies that make alcoholic energy drinks, giving the firms 30 days to provide evidence to support their claim that caffeine and booze are a safe combination. A group of concerned scientists have said there is no evidence to support the claim that the drinks...

Diddy May Hawk Guinness, Too

(Newser) - Diddy may be mixing beer with his vodka soon. Rapper-pitchman-entrepreneur Sean Combs is in talks to help market Guinness and Red Stripe, sources tell Advertising Age. Combs has already worked with Diageo, the British company behind the brews, on its Ciroc vodka brand. If the deal goes through, Combs would...

An Absolut Blockbuster
An Absolut Blockbuster
Sep 20, 2007 11:35 AM CDT

An Absolut Blockbuster

Maker of top-selling Smirnoff eyes second-place Swedish brand

(Newser) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would...

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