Harry Potter Work$ His Magic

Record orders for boy wizard's final book flood publisher

By Peter Fearon

Posted Jun 29, 2007 4:34 AM CDT

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Harry Potter Work$ His Magic — Daniel Radcliffe, who stars as Harry Potter, looks up at the sky during the premiere of "Harry Potter and the Order of the Phoenix" in Tokyo, Thursday, June 28, 2007. (AP Photo/Shizuo Kambayashi) (Associated Press)

Advance orders for the final book in the Harry Potter series are up 17% over the last installment, British publisher Bloomsbury reports. "Harry Potter and the Deathly Hallows" will bring down the curtain on one of the biggest money makers in publishing history on July 21. The latest Potter movie, which has already premiered in Tokyo, is also casting a spell on fans.

The success of Harry Potter is a double-edged sword for Bloomsbury, which now needs sources of future revenue. The series has sold 325 million copies worldwide in 65 languages and has accounted for most of the company's profits for years. The film, "Harry Potter & the Order of the Phoenix," is in theaters July 11.

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