The Real Profits Are to a Brain-Injured Brother

In high school, Rob Groeschen idolized his older brother Tom, who was handsome, generous and a football hero. But it was Rob who came to Tom's rescue after Tom suffered severe brain damage in a car crash. A successful Cincinnati businessman, Rob has started a company called In Return that provides rewarding work to people with brain injuries.

Watching Tom struggle just to keep a job cleaning restrooms prompted Rob to craft a setting that provides both structure and the possibility of increased responsibility. In Return makes industrial "socks" to soak up manufacturing oil. It's not making a profit yet, the Journal notes, but is reaping rewards of another sort.