Money | business 10 Companies With the Best Reputations Rolex, Disney, Google top the list By Arden Dier Posted Mar 24, 2016 6:19 PM CDT Copied BMW is the most reputable car company in a new survey. (AP Photo/Matthias Schrader) The Reputation Institute is out with its annual list of the world's most reputable companies, based on a poll of 240,000 people from 15 countries. Volkswagen took a major hit, falling from the 14th spot to 123rd in 2016, per Forbes. The top 10: Rolex Disney Google BMW Daimler Lego Microsoft Canon Sony Apple Read These Next 11 people hurt in a "brutal act of violence" in Michigan. We knew Letterman would pipe up about Colbert eventually. A parent's nightmare, in a white cardboard box. The humans survived this flight; the deer on the ground didn't. Report an error